Affect standardization of product

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Questions

Computer memory chips are the same everywhere in the world. This means they are ________ to the foreign environment.

nonsense
sensitive
insensitive
highly sensitive

2. Fairway Golf Inc. traditionally received a telephone order for its products and shipped them out. Since the packaging was bulk, customers would receive their order in about three weeks. The company has recently promoted overnight delivery service and find that most customers are willing to pay the price for this faster shipping method. What trend does this represent?

mass customization
economies of scale
self-fulfilling prophecy
disintermediation

3. Why does McDonald's use the color hunter green as the background for its golden arches logo in Europe when it uses red in the United States?

Red is equated with the lower class.
Green is used by several competitors in the same market.
The color red symbolizes war.
The green is viewed as eco-friendly.

4. What is an example of a physical force that can affect standardization of a product?

language
climate
safety standards
income disparity

5. Generally, as marketers go down the economic and social strata in each country, they will tend to find

greater dissimilarities among countries in social and cultural values.
greater government support and thus disposable income for each succeeding lower stratum.
greater similarities among countries in social and cultural values.
no significant differences in social and cultural values.

6. The need to change the color of packaging when selling a product in a new market is generally a result of the influence of

political conflicts.
cultural differences.
competitive forces.
distributive forces.

Reference no: EM133960892

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