Reference no: EM133262760

Assignment:

URGENT. Could you please help me to answer these questions?

1. According to the SMstudy@ Guide, the validity of an experiment is the extent to which the experiment measures what it is supposed to measure. Which of the following conditions is NOT necessary for experiments to be deemed valid?

a. None of the options given below

b. If it is established that the change in dependent variable has indeed occurred due to the independent variable and not due to other extraneous variables

c. If the results of the experiment apply to the larger population of interest or to other populations of interest

d. If the results of the experiment apply to a smaller population of interest and not to other populations of interest

2. A pharmaceutical company recently introduced an asthma drug into the market and now wants to know if there were any side effects experienced by the first time users. The researchers assigned for this task feel that interviewing the users will be the most effective way to collect information. According to the SMstudy® Guide, which of the following types of quantitative technique data collection can be used in this scenario?

a. CLT

b. CATI

c. CAWI

d. None of the above

3.________outlines the best practices and processes to be followed for effective business-to-business (B28) sales.

a. Marketing Strategy

b. Retail Marketing

c. Corporate Sales

d. Digital Marketing

4. A restaurant chain is experiencing high volumes of traffic at several locations, resulting in long waits and some complaints from customers. Which of the following statements represents the restaurant's research problem?

a. High percentage of shift workers would best address the volume

b. How to better serve the higher volume markets

c. High volume at peak hours would be better serviced by an additional franchise

d. None of the above

5. A marketing researcher wants to observe the change in sales trends after recent print and digital advertising campaigns have been implemented. Which of the following can be used to interpret the data collected about the changing sales pattern over time?

a. Stratum Charts

b. Bar Charts

c. Cartograms

d. Pictogram

6. ______includes all marketing activities that use electronic devices connected to the Internet to engage with
customers.

a. Marketing Research

b. Corporate Sales

c. Digital Marketing

d. Marketing Strategy

7. A leading fast food chain entering a new market/geography implements the marketing strategy of understanding popular local flavors and incorporating them into its menu to attract its target group in the new market. Which of the following components associated with Corporate Strategy can help guide launching new product variants?

a. Existing Operations Strategy

b. Existing Finance Strategy

c. Existing Human Resource Strategy

d. Existing Product Strategy