What would you say is eagle express unique value proposition

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Reference no: EM133392405

Assignment:

Objective: Now that we have completed our Cupid's Gift Bag promotion, students will reflect on the promotion from start to finish.

Here is the promotional timeline (start to finish) to refresh your memories.

Students created their own potential Valentine's Day promotions for consideration.
After considering the other vendors and the products that they planned to sell (roses, lollipops) in conjunction with our Cupid's Gift Bag promotion, an idea for a Plush Bear, small Valentine's Gift Bag, and candy was chosen as our gift item.
Items were ordered from Amazon (48 bears/48 bags) and purchased at Safeway (candy).
With a total of 48 Cupid's Gift Bag sets to sell, we used the mobile kiosk alongside the kiosk on Friday and Tuesday. We sold a total of 44 of the 48 gift bags!

Answer the questions below in COMPLETE SENTENCES:

Consumer behavior refers to the study of how customers, both individuals and organizations, satisfy their needs and wants by choosing, purchasing, using and disposing of goods, ideas and services. What are three observations you can make about our customer's purchasing behavior? Be specific with your thoughts.
Consider where Eagle Express was positioned in the market (the ability to influence consumer perception regarding a brand or product relative to competitors or other). What would you say is Eagle Express' Unique Value Proposition (what makes the EE promotion different or unique from the competition)? Be specific with your thoughts.
Write about any positive or negative (if any) experiences for you during this promotional process. Be specific with your thoughts.
Even though we almost sold out of the main product (plush bears), what, if anything, do you think we could have done differently?

Reference no: EM133392405

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