Reference no: EM131168085
Choose a product or service from these examples:
Fast food
Class of consumer product
Personal care
Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 10 slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
Who determines ethical standards for advertising?
In what ways has advertising affected American culture?
What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
Discuss some of the critical issues that may arise from the following areas:
Children and advertising
Advertising in schools
Health and advertising
Political advertising
Find one example of a commercial that strikes you as particularly creative and appealing:
What are the elements that are unusual?
What is the target group of the commercial?
How does the commercial appeal to consumers?
Why do you believe this commercial to be effective in brand name recognition?
How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.
Format consistent with APA formatting guidelines.
How plan on integrating the ideas into your current position
: Write a three-page completely paper on the ideas discussed in the resource and how you plan on integrating the ideas into your current or future position. All sources used need to be cited according to APA format.
|
Baby boomers seek new ways to escape career
: Use the CSU Online Library and look up the article "Baby Boomers Seek New Ways to Escape Career Claustrophobia" through the ABI/INFORM Complete database (from June 24, 2003).
|
What roles did northern women play in the war effort
: What roles did Northern women play in the war effort on the Union side during the Civil War? What roles did Southern women play in the war effort on the Confederate side during the Civil War? How did the war affect each group?
|
What would be the fraction converted in a half-hour run
: A10-minute experimental run shows that 75% of liquid reactant is converted to product by a %-order rate. What would be the fraction converted in a half-hour run?
|
What ways has advertising affected american culture
: In what ways has advertising affected American culture? What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
|
How does the civil war define the united states
: Write a 700- to 1,050-word paper in which you answer the following questions. What do you think Foote meant in the passage quoted above? How does the Civil War define the United States?
|
Presentation for the senior management
: Prepare a 10 page report and a Microsoft® PowerPoint® presentation for the senior management team based on the business problem or opportunity you described in Weeks 3-4.
|
Evaluate an organization approaches to and procedures
: Analyze issues involved in job design, resource planning, and recruitment. Evaluate an organization's approaches to and procedures for training employees to meet organizational goals. Examine performance management issues and processes.
|
Flattening of the world
: Write up to 500 words per essay. One of the consequences of the "flattening of the world" is that many U.S. manufacturing jobs have moved to lower-wage countries like China.
|