What was going on in america at the time that it aired

Assignment Help English

Reference no: EM133429096

Questions:

1. The Company/Brand (speaker)- What do they sell? What is/was their "image" like (keep in mind the publication date)?

2. Summary of Commercial- describe the sequence of the commercial. Include scenes, music, key language, narration (visual or verbal).

3. Publication Date- When did the commercial first air? Was it during a specific cultural event or season?

4. Target Audience- Who buys their product (age, education, social class.)? If it aired during a specific broadcast or season, who was watching TV at that moment? What are these people's needs and desires?

5. Social Climate- What was going on in America at the time that it aired? Are there political or social movements incorporated into the commercial? Are they an integral part of the commercial or in the background? Is the political/social messaging overt or subliminal?

6. Ethos- does the commercial include anything that enhances or touts the company's credibility, popularity, or "likeability"? how they work to influence the audience ?

7. Pathos- does the commercial include anything that plays on the audience's emotions? What emotions? how they work to influence the audience ?

8. Logos- does the commercial include specific scenes, facts, figures, or declarative statements that make patronizing their business seem logical? What kind of argument are they making? How they work to influence the audience.

9. what is the thesis ?

Reference no: EM133429096

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