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What type of european partner should aoki seek

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Intnational Business Discussion

Suppose you work for Aoki Corporation, a producer of processed foods. Your biss, Hiroshi Aoki, heard there is a big market for processed foods in Europe but does not know how to enter or do business there. You recommend entering Europe through a joint venture with a local European firm. Prepare a memo to Aoki explaining the objectives and risks of internationalizing viz collaborative ventures. Explain why a collaborative venture might be a better entry strategy than wholly owned FDI. Keep in mind that processed food is a culturally sensitive product that entails various complexities in marketing and distribution. What type of European partner should Aoki seek?

Reference no: EM131432692

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