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Intional Business Paper
Please review the attached text image and answer in detail the following topics:
First Topic: What issues or problems do you see with Philip Austin's plan for European expansion? How would you address them? Why will your approach be effective?
Second Topic: What challenges are likely in Barrett's export drive? Does the organization have the capabilities required? If not, how should they be addressed?
Third Topic: For Barrett's situation, identify the pros and cons for direct and indirect exporting. Then, select an approach. What types of in country presence and support will be necessary (clearly justify your choices)?
Fourth Topic: What else would you judge to be beneficial, good value plans or initiatives for Barrett?
Attachment:- Intional Business Paper Case.pdf
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