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What process does big follow to find successful toys

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Reference no: EM131874394

Problem

Reading: What's the BIG Idea? by Clayton M. Christensen and cott D. Anthony.

1. What process does BIG follow to find successful toys?

2. Why does BIG seem better able to identify and bring to market innovative toy concepts, whereas the major toy companies feel they are in a period of a "lack of innovation"?

Read the attachment article and answer 2 questions. The answer total should be around 300 words.

Reference no: EM131874394

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