What is your opinion of green marketing

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Reference no: EM133537331

Question: "According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing."

WHAT IS YOUR OPINION OF GREEN MARKETING? Where do you see it in the near future?

Reference no: EM133537331

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