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George Stein sat in his large office overlooking Chicago's Michigan Avenue. As CEO of Gold Coast Advertising, he seemed to always be confronted with one problem or another. Today was no exception. George had just come out of a long meeting with Jim Gerard, head of the board for the small advertising agency. Jim was concerned about a growing problem with lowered sales expectations and a decreasing customer base. Jim warned George that something had to be done quickly or Jim would have to go to the board for action. George acknowledged that sales were down but attributed this to general economic conditions. He assured Jim that the problems would be addressed immediately. As George pondered his next course of action, he admitted to himself that the customer base of GCA was slowly decreasing. The agency did not quite understand the reason for this decrease. Many regular customers were not coming back, and the rate of new customers seemed to be slowly declining. GCA's competitors seemed to be doing well. George did not understand the problem. What Do Customers Want? GCA was a Chicago- based advertising agency that developed campaigns and promotions for small and medium- sized firms. Its expertise was in the retail area, but it worked with a wide range of firms from the food service industry to the medical field. GCA competed on price and speed of product development. Advertising in the retail area was competitive, and price had always been important. Also, since retail fashions change rapidly, speed in advertising development was thought to be critical. George reminded himself that price and speed had always been what customers wanted. Now he felt confused that he really didn't know his customers. This was just another crisis that would pass, he told himself. But he needed to deal with it immediately. Case Questions 1. What is wrong with how Gold Coast Advertising measures its quality? Explain why Gold Coast should ask its customers about how they define quality. 2. Offer suggestions to George Stein on ways of identifying quality dimensions GCA's customers consider important. 3. Develop a short questionnaire to be filled out by GCA's customers that evaluates how customers define quality.
Discuss how the business requirements drove the system's initial development.
You have been asked to present a presentation to law school class on digital crime. After presentation, a student asks why so few people are really prosecuted for computer crime.
Draw a PDA for the language L over {0,1} consisting of strings with an equal number of 0's and 1's. So 010011 would be in this language. Next draw a DFA recognizing 0?1?. Use the algorithm from class to draw a PDA for the intersection of these two..
Why four people must waste their time looking for faults when one person can run test cases on same piece of code. How do you respond?
Create flowchart and psuedo code for math program which permits the user to enter two separate numbers and choose one of four mathematical operations (add, subtract, mutiply, divide).
Write one to two paragraphs on each topic below, and describe how it applies to the realm of data communication. Also discuss what type of damage these computer infections can do to data in a computer.
Research a scholarly paper in two paragraphs summaries. First paragraph is a summary of the article and the second paragraph is a reaction or discussion to the article. - Must be in APA formatTopic 1: Privacy Protection Act,
alter table statement that adds a new column, DuesPaid, to the individuals table. Use the bit data type, disallow null values, and assign a default Boolean value of False.
Simulate a random replacement policy by flipping a coin. For example, "heads means to evict the first block in a set and "tails" means to evict the second block in a set. How many hits does this address sequence exhibit?
Write a problem that prompts the user for a radius and then prints: •The area and the circumference of a circle with that radius •The volume and surface area of a sphere with that radius
The traditional way to play hangman is to draw a figure on a gallows. Another part of the hanged man is added for each incorrect guess.
Fail authentication page will ask user to create the new account if the user does not have an account on the system.
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