What is the relationship between gender and persuasion

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Reference no: EM133509172

Questions:

1. What is the relationship between gender and persuasion? Describe at least two explanations researchers have used to explain why gender differences have or have not been found.

2. The text discusses the process of analyzing and adapting to audiences. List and discuss the process. What audience characteristics should you be aware of before preparing to deliver a persuasive message? Why are these characteristics important to be aware of?

3. How are authoritarianism, dogmatism, and social vigilantism related? How are they different? How might these traits influence the sending and receiving of persuasive messages? Provide examples.

4. Why is product endorsement effective?

5. List and discuss four tactics that might be used to decrease the level of conformity in groups.

6. Brands and branding

7. Dimensions of credibility

8. The "sleeper effect"

9. Ethnicity, culture, and persuasion: "Me" and "we" perspectives

10. Conformity as persuasion

Reference no: EM133509172

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