Reference no: EM133480808

Question: Assume that a new bike rental shop in Vancouver, BC, Canada that needs qualified managers to help them establish their business. Since it's a new business it needs to do research and find relevant information and learn about current practices.

A Marketing manager role who needs to research and provide the first steps the company needs for marketing and branding. For example, what will be the company's name and possible logo (just explain)? What is the target market, and which channels should be used? How to make customers call you or visit the website/store? What is the possible customer flow - from the first point of contact to the post-purchase behaviour? What to start with? What specific location should the company select (if it is brick-and-mortar) or what domain and domain name should the company choose (if it is an online business)?

It should include all the stakeholders involved as part of your discussion in the report.

Please write the report around EIGHT to TEN pages excluding references, which should mainly have an introduction, separate sections for each of the question addressed, a conclusion, references and appendices if any according to the selected business and the role; and at least FIVE questions similar to those mentioned for each role should be addressed in separate sections that at least TWO references should be used as you address EACH question in a separate section;