Reference no: EM131410350
Assessment Task : Individual Written Task
Task Description
Case study on social marketing.
This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.
You are to choose a business, non-profit or government organisation and go through the social market planning process as shown in the text on p. 847.
Some ideas for you:
- Recruiting new players for a sporting club or cultural group or art or acting society;
- Devising a safety campaign aimed at young children playing Pókemon Go;
- Recruiting volunteers as members or as administrators in non-profit organisations;
- Challenge a negative behaviour or encourage a positive behaviour;
- Discourage drug/drink driving or using a mobile phone while driving; and the list goes on...
You are to
1. Decide on the business/non-profit group/government organisation that you will study.
2. Find literature that explains the reasons why this type of organisation is needed.
3. Choose an appropriate target market and justify your choice. Using statistics to back up your choice is highly recommended.
4. What is the behaviour you are trying to create?
5. What are the benefits of this behaviour?
6. Develop an attention-grabbing message for one media that you will use.
7. How will you evaluate the effectiveness of your message?
The setting out for the assessment should follow the marking criteria.
Currents through the starter and the dead battery
: The live battery has a voltage of 12.0 V and the dead battery in your car has a voltage of 10.0 V. What are the currents through the starter and the dead battery? (Enter your answer for Is to at least one decimal place.)
|
List down the system of purchasing activities
: list down the system of purchasing activities.- What are the essential features of all purchase decision making problems?
|
Calculate the boiling point of benzene
: Benzene boils at 80.1 °C. Calculate the boiling point of benzene in the (a) Farenheit scale and (b) Kelvin scale.
|
Examine the risk report of five different countries
: Directions: Visit the website, http://www3.ambest.com/ratings/cr/crisk.aspx hosted by A.M. Best. Examine the risk report of five different countries on at least 3 different continents.
|
What is the behaviour you are trying to create
: Decide on the business/non-profit group/government organisation that you will study.- Find literature that explains the reasons why this type of organisation is needed.
|
Rc discharge of a capacitor
: A lamp in a child's Halloween costume flashes based on an RC discharge of a capacitor through its resistance. The effective duration of the flash is 0.150 s, during which it produces an average 0.740 W from an average 3.00 V.
|
What are the implications of your findings
: Find some figures to describe this growth. Now forecast the future demand for electricity. How accurate are your results? What other factors should be taken into account? What are the implications of your findings?
|
Determine the fundamental ways in which the ncaas ethics
: Determine the fundamental ways in which the NCAA's ethics program failed to prevent the scandals at Penn State, Ohio State, and the University of Arkansas. Support your response with one (1) example from each of these schools' scandals.Examine the..
|
Second laws of thermodynamics
: Describe an imaginary process that violates both the first and the second laws of thermodynamics.
|