What is the associative advertising

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Reference no: EM133322790

Question: Identify the author of the passage below, and the work it is taken from. What effect is this passage intended to introduce? What two broad propositions is the theory of consumer demand based on, and why does the author think they are flawed? What does the author think the real central purpose of advertising is, and what argument is offered for this position? What is associative advertising? If the individual's wants are to be urgent they must be original within [themself]. They cannot be urgent if they must be contrived for [them]. And above all they must not be contrived by the process by which they are satisfied. For this means that the whole case for the urgency of production, based on the urgency of wants, falls to the ground. One cannot defend production as satisfying wants if that production creates the wants. . . As society becomes increasingly affluent, wants are increasingly created by the process by which they are satisfied.

Reference no: EM133322790

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