What is target market look at the customer analysis

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Reference no: EM133402357

Question: What's situation analysis: What has gone on before, Current position and situation, Brief overview of the current market, the marketing environment, the company, the customers, and the competitors,
Success and failure of past programs ?
what's Environmental analysis : PEST model, PLC, Demographic and natural, Impact on the business and marketing plan?
What's Customers analysis : Who are the customers, Segmentation, Most important Segment and Influences on the decision to buy, re-purchase, different segment requirements, roles, relationship with customers?

Competitors analysis : Analyse in detail how they affect your product's marketing, Direct and in-direct competitors, Same or substitute products, Their strengths and weaknesses, Distinct competitive advantage (for each competitor), Their current marketing strategies and likelihood of change in the future?

What's Target Market : Look at the customer analysis, Who is your target market?, Primary and secondary markets, How will you position yourself in the target market

Reference no: EM133402357

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