Reference no: EM13990404 , Length: 2400 Words
Write a report on Macro & Micro Environmental Analyses of Sony Enterprises
I) Overview of the purpose of the report and an outline of content
II) Examine why Sony should undertake formal marketing auditing and marketing planning. Provide reasons.
III) What is the link between auditing, planning and corporate strategy.
IV) Explain Business tools that can be used to undertake formal marketing auditing and planning include
V) What is PESTEL Analysis?What are Porter’s Five Forces?
a) What is SWOT Analysis? What is it used for?
b) What is BCG Matrix? How can Sony use it?
VI) What is the macro-environment? List the factors in macro environment that Sony’s marketing consultant must consider.
VII) Examine the most important factors (positive and negative) that you have identified in
VIII) PESTEL analysis. Examine the reasons for their importance to Sony.
IX) What is micro environment? List the factors in micro environment that Sony’s marketing consultant must consider
X) Examine the most important factors that you have identified in Porter’s Five Forces.
XI) Examine the reasons for their importance to Sony.
|
Construct a histogram using the histogram option
: Construct a histogram using the Histogram option in Data Analysis to check the assumption of normality. Does the data appear to be normally distributed? Comment.
|
|
Average cost-to-income ratio
: Test, at the 5% significance level, whether the average cost-to-income ratio amongst all JSE companies adheres to the rule of thumb. Formulate the null and alternative hypothesis and interpret the findings.
|
|
Even if a test is reliable it can still be discriminatory
: The management manpower replacement chart is a form used in compiling a human resource inventory. All of the following are on-the-job training methods EXCEPT: One of the advantages of promotion from within is that it encourages employees to work hard..
|
|
Why was the feudalism in japan
: Why was the Feudalism in japan similar to feudalism in western Europe?
|
|
What is pestel analysis
: Write a report on Macro & Micro Environmental Analyses of Sony EnterprisesI) Overview of the purpose of the report and an outline of contentII) Examine why Sony should undertake formal marketing auditing and marketing planning. Provide reasons.
|
|
What maximum angle will the second bob rise
: The first bob has mass 0.25 kg and the second has mass 0.85 kg. The first bob is drawn back to a 35 degree angle with the vertical, and then released such that it swings down and collides with the other bob. To what maximum angle will the second bo..
|
|
Which alternative lease or purchase would you recommend
: Which alternative lease or purchase would you recommend? Why? Find the present value of the after tax cash outflows for each alternative using the after tax cost of debt.
|
|
Churn rate in the telecommunications industry
: Is there sufficient statistical evidence at the 10% significance level to conclude that the churn rate in the telecommunications industry exceeds 15%? Perform a hypothesis test for a single proportion and report the findings.
|
|
The new federal sentencing guidelines implemented
: The new federal sentencing guidelines implemented as part of Sarbanes-Oxley: A. Applies both to individual board members and the corporation itself B. Assigns specific oversight responsibilities to directors C. Are designed to give management immunit..
|