What is meant by a vision for the firm

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Assignment:

Vision is the organization's focus on the potential inherent in the company's future. Vision helps clarify an organization's purpose and the actions it can take to make the most of opportunities. High ethical standards can help build success for a firm through job satisfaction and customer loyalty.

1. What is meant by a vision for the firm?

2. Why is it important for a top executive to set high ethical standards?

Reference no: EM133696437

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