What is considered to be a small sample

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1. What are differences and why should market researchers be concerned with them? Why are marketing managers concerned with them?

2. What is considered to be a "small sample," and why is this concept a concern to statisticians? To what extent do market researchers concern themselves with small samples? Why?

3. When a market researcher compares the responses of two identifiable groups with respect to their answers to the same question, what is this called?

Reference no: EM131275924

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