What is company market, What is a company’s market?

What is company market

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Reference no: EM131375345

What is a company’s market? Identifying a company’s market is an important but sticky issue. In general, a market is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services—that is, ways of satisfying those needs. However, within a general market, marketing-oriented managers develop marketing mixes for specific target markets. Getting the firm to focus on specific target markets is vital. Please explain.

Reference no: EM131375345

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