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Product type should meet customer needs Product type describes the goods and/or services that customers want. Sometimes the product type is strictly a physical good or strictly a service. But marketing managers who ignore the possibility that both are important can miss opportunities. Customer (user) needs refer to the needs the product type satisfies for the customer. At a very basic level, product types usually provide functional benefits such as nourishing, protecting, warming, cooling, transporting, cleaning, holding, and saving time. Although we need to identify such “basic” needs first, in advanced economies, we usually go on to emotional needs—such as needs for fun, excitement, pleasing appearance, or status. Correctly defining the need(s) relevant to a market is crucial and requires a good understanding of customers.
It is easy for management or anyone to say they want quality and/or we all need to continuously improve but many times they are only words. Giving the employees the tools to do this is essential for success. There are many great tools in both Six Sig..
Adolf Berle argued against public responsibility of a corporation on the basis of_______. The property rights theory of corporations has it that incorporation _______. Property can generally be defined as _______. The social institution theory of cor..
Use the OSHA to study the impact of OSHAs General Duty Clause by examining the number of citations of this clause in industries with more than 250 employees.
What is the probability that for the next 60 minutes (two time periods) the system will be in the delay state? Note that this result is the probability of being in the delay state for two consecutive periods.
Explain the importance of focusing on improved performance in the needs assessment process. Describe why data collection and analysis are a critical part of the needs assessment process. Discuss three collection methods and 2 analysis methods, includ..
Identify the tradeoff that I-mart must consider when deciding whether to go with the airfreight option. What would you recommend? Why? Quantify the costs and benefits of the change.
At Nordstrom, employee performance is directed towards a single goal - extraordinary service that produces extraordinary sales volumes. Every measure by which an employee is evaluated and rewarded is based on this goal.
What are the advantages and disadvantages for MNEs to provide post-assignment guarantees of employment to their expatriates?
What are at least three factors that would motivate a company to set up a foreign operation.
In developing an organizational climate that supports innovation, management often overlooks critical issues. This is true especially when setting up and nurturing communication networks.
The MIL-STD-105E standard is being used to inspect incoming lot sizes of 6000. A single sampling plan, a General Inspection Level II, and an AQL of 0.65% are being used. Find the normal, tightened and reduced single sampling plan
What are the main principles of “Free Speech” in the USA? How did the Telecommunications Act of 1996 update the original Constitutional “three-part framework” for First Amendment protections and regulations? Why is “offensive speech” often protected?..
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