What factors contributed to eurodisney poor performance

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Reference no: EM133949502

Questions

1. What factors contributed to EuroDisney's poor performance during its first year of operation?

2. To what degree do you consider that these factors were (a) foreseeable and (b) controllable by either EuroDisney or the parent company, Disney?

3. What role does ethnocentrism play in the story of EuroDisney's launch?

4. How do you assess the cross-cultural marketing skills of Disney?

5. Why did success in Tokyo predispose Disney management to be too optimistic in their expectations of success in France?

Reference no: EM133949502

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