What factors accounted for the extraordinary success

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Question: What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about the Starbucks value proposition?

a. Why have Starbucks' customer satisfaction scores declined? Has the company's service declined, or is it simply measuring satisfaction the wrong way?

b. How does the Starbucks of 2002 differ from the Starbucks of 1992?

Reference no: EM131802900

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