Reference no: EM13965415
Home work 1:
We have been talking about qualitative research and how it aims to answer the "why".... why people do what they do... understanding the underlying patterns in human behavior.
Here is Heineken, a well-known beer brand. And, this is one of the ad campaigns that they had recently... what do you think what they asked in the marketing research (what was the question they went after) and what do you think about the possible findings came out of it that led to this campaign. Curious about your thoughts!
https://www.youtube.com/watch?v=WRup4Xk7uKE
Home work 2:
We are talking about business model types... we talked about unbundling, long tail, multi-sided platform so far... you all know Spotify, Pandora, Apple Music as music streaming businesses. They make money based on a business-model called "freemium" on a multi-sided platform (you have music providers, music listeners, advertisers and you provide the platform to all). 95 % of the users are free, 5 % pay and they have access to premium account, and platforms use advertising as their main revenue generator...
And, then comes the Tidal, who has a different value proposition and different business model.... what do you think of their business model?
https://blogs.wsj.com/speakeasy/2015/04/24/low-tidal-what-went-wrong-with-the-launch-of-jay-zs-streaming-music-service/
Home work 3:
We have been talking about technology: both the bright and dark side of it. But, we have not defined what technology is and what it wants. Here is a very insightful talk from Kevin Kelly (very interesting person). I am curious and excited to know about your thoughts on what technology wants... Now, the stage is yours.
https://www.youtube.com/watch?v=nF-5CMozGWY
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Proportion of total number of sediments
: In 74 of these samples, they detected DDTs with concentration levels up to 840 ng g-1 dw. Obtain a 95% con?dence interval for the proportion of total number of sediments with detectable DDTs.
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How is delta different from other airlines
: How does the topics in Chapter 7, Chapter 8 & Chapter 9 link to this case study?
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True proportion of defectives
: (a) Find a 90% con?dence interval for the true proportion of defectives in the lot. (b) Is the assumption of normal approximation valid?
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Con?dence interval for the true mean pregnancy
: Basing ?ndings on 60 successful pregnancies involving natural birth, an experimenter found that the mean pregnancy term was 274 days, with a standard deviation of 14 days. Construct a 99% con?dence interval for the true mean pregnancy term μ.
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What do you think about the possible findings came out
: what do you think what they asked in the marketing research and what do you think about the possible findings came out of it that led to this campaign. Curious about your thoughts!
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Gender and according to the choice of major
: A random sample was taken of 300 undergraduate students from a university. The students in the sample were classi?ed according to their gender and according to the choice of their major. The result is given in the following table.
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Collective bargaining is independent of employee
: H0 : Opinion on collective bargaining is independent of employee classi?cation versus Ha : Opinion on collective bargaining is dependent on employee classi?cation using α = 0.05.
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Compute the company predetermined overhead rate
: Explain why the manufacturing overhead was under applied or overapplied for the year. Compute the company's predetermined overhead rate.
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Test that the mean sat score
: Test that the mean SAT score for math in 1999 is greater than that in 1989 at α = 0.05. Assume the variances are equal. Test for the equality of the variances at α = 0.05.
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