What cultural changes we pay attention to or ignore

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Reference no: EM133576251

Question 1: expert Leo Rayman writes, "Culture is dynamic and constantly moving and the only way to truly understand it is to participate. Whether you dip your toe in or dive in headfirst it's up to you."

Question 2: But the world moves quickly, so how do we keep up and how do we decide what cultural changes we pay attention to or ignore? If you were laying out a long-term strategic communications plan for a client, how would you take cultural shifts into account?

 

Reference no: EM133576251

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