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What characteristics should she look for in a distributor

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Reference no: EM131385298

SITUATION
Lynn Cooper owns and operates BFW, Inc., in Lexington, Kentucky, where she produces fi ber-optic lights and headgear-mounted video cameras used for medical exams and surgery. She sees exporting as a means of increasing sales, but with just one employee, she wonders how best to handle the additional marketing and distribution tasks exporting would require.

Question 1 What sources of information would be helpful to Cooper?

Question 2 Would you recommend that she consider using an international distributor? If so, what characteristics should she look for in a distributor?

Question 3 Do you think exporting is a feasible alternative for Cooper at this time? Why or why not?

Reference no: EM131385298

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