What are their main points-of-parity and points-ofdifference

Reference no: EM131299656

Pick a category basically dominated by two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-ofdifference? Have they defined their positioning correctly? How might it be improved?

Reference no: EM131299656

Questions Cloud

What competitive frames of reference does it face : What do you think of Naomi Klein's positions as espoused in No Logos? How would you respond to her propositions? Do you agree or disagree about her beliefs on the growth of corporate power?

Can you identify the four fakes : There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes?

Estimate sales units and total sales for each month : Create three new products, one for each of the three holiday seasons in the 4th quarter. Estimate the sales units, sales price, and total sales for each month. Describe the assumptions used to make these estimates.

Problem regarding the mobile malware : Determine whether or not you believe both that mobile malware is the new frontier for virus makers and hackers and whether or not mobile device security concerns will surpass those of standard computing devices over the next five (5) years (e.g., ..

What are their main points-of-parity and points-ofdifference : Who are their target markets? What are their main points-of-parity and points-ofdifference? Have they defined their positioning correctly? How might it be improved?

Can you suggest any changes to its marketing program : Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program?

Recognizing project migraines : As a newly minted CIO, you have been hired to join a company without a history of project best practices. Suggest strategy and process for your Chief Executive Officer (CEO) to develop standards for your organization that is without any such organ..

What are the implications for brand equity management : What are the implications for brand equity management for the brands in the category? How does it affect positioning, for example?

How would you evaluate the marketers response : Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested.

User Account

All Pages