Describe the types of financial ratios

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Reference no: EM13530

1. Explain the types of financial ratios and other financial performance measures that are used during a venture's successful life cycle.  Who are the users of financial performance measures?

2. What are the four measures used to show how efficiently the venture is generating profits on its sales?  Explain them, how each is measured, and who could use this information?

3. Compare and contrast the three-step process used to forecast sales for early-stage ventures with the four-step process typically used to forecast sales for seasoned firms.

Reference no: EM13530

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