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1. Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program?
2. Pick a product category. Examine the histories of the leading brands in that category over the last decade. How would you characterize their efforts to reinforce or revitalize brand equity?
You have $15,000 to invest in a stock portfolio. Your choices are Stock X with an expected return of 15 percent and Stock Y with an expected return of 9 percent. Assume your goal is to create a portfolio with an expected return of 12.65 percent. How ..
Suppose a corporation can change its depreciation method so that its tax payments will decrease by $5,000 this year but increase by $5,000 next year
Suppose you are a British venture capitalist holding a major stake in an e-commerce start-up in Silicon Valley. As a British resident, you are concerned with the pound value of your U.S. equity position. You assess that a boom and a recession are equ..
Search on the internet for Pro-forma financial statements of any large public company from last year (e.g. Coca-cola, Home Depot, etc). Compare these to the results by looking at the actual financial statements.
The beta of a portfolio of stocks is:
Using the Gordon growth model, explain why the 2001 terrorist attacks and the Enron financial scandal caused stock prices to decline
Willy and Ursha have purchased a new car for $38,000. They financed $35,000 for five years at 6.75% (APR). What is the monthly payment and total interest expense?
The treasurer of Miller Co. has read on the Internet that the stock price of Wade Inc. is about to take off. In order to profit from this potential development, Miller Co. purchased a call option on Wade common shares on July 7, 2014, for $240. The c..
Why is the quantity factor for tray costing >1.0 for >20 trays? Trays are expensive no matter how many you buy. Custom trays cost more when you only order a few of them
Slow Ride Corp. is evaluating a project with the following cash flows: Year Cash Flow 0 –$ 28,400 1 10,600 2 13,300 3 15,200 4 12,300 5 – 8,800 The company uses an interest rate of 8 percent on all of its projects. Calculate the MIRR of the project u..
Micro Tech Corporation is expanding rapidly and currently needs to retain all of its earnings; hence, it does not pay dividends. However, investors expect Micro tech to begin paying dividends, beginning with a dividend of $1.50 coming 3 years from to..
Roundtree Software is going public using an auction IPO. The firm has received the following? bids: Assuming Roundtree would like to sell 2.16 million shares in its? IPO, what will be the winning auction offer? price?
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