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1. Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best?
2. Try to think of additional examples of brands that adopted either a back-to-basics or a reinvention revitalization strategy. How well did the strategies work?
3. Choose a brand that has recently experienced a marketing crisis. How would you evaluate the marketers' response? What did they do well? What did they not do well?
Quad Enterprises is considering a new three-year expansion project that requires an initial fixed asset investment of $2.49 million. The fixed asset will be depreciated straight-line to zero over its three-year tax life. If the tax rate is 34 percent..
Robert is repaying a debt with 21 annual end-of-the-year payments of $1300 each. At the end of the 4th year, he makes an extra payment of $2600. He then refinances his loan by reducing his remaining payment period by 2 years and making level payments..
(Bonds) A company has an outstanding issue of $1,000 face value bonds with a 9.5% annual coupon and 20 years remaining until maturity. The bonds are currently selling at a price of 90 (90% of face value). An investment bank has advised that a new 20-..
The table below shows your stock positions at the beginning of the year, the dividends that each stock paid during the year, and the stock prices at the end of the year. Company Shares Beginning of Year Price Dividend Per Share End of Year Price John..
The work of the external independent auditor includes a letter that states that the financial information represents fairly the financial position of the company and that these statements were:
The common stock of Auto Deliveries sells for $26.96 a share. The stock is expected to pay $1.90 per share next year when the annual dividend is distributed. Auto Deliveries has established a pattern of increasing its dividends by 4.7 percent annuall..
Susan is beginning to plan college savings accounts for her two children. Her son Bobby is 8 and will begin college in 10 years when he turns 18. Her daughter Mallory is 2 and will begin college in 16 years when she is 18.
Nungesser Corporation's outstanding bonds have a $1,000 par value, a 6% semi-annual coupon, 7 years to maturity, and an 9.5% YTM. What is the bond's price? Round your answer to the nearest cent.
You intend to borrow $50,000 for the start-up of a new business. The new business loan agreement says you will pay the loan back in five equal yearly installments beginning at the end of the third month. What is yearly business loan payment? What is ..
Calculate the EOQ. - What is the difference in inventory costs between the EOQ and the current order quantity of 10,000 units?
Northwest Utility Company faces increasing needs for capital. Fortunately, it has an Aa3 credit rating. The corporate tax rate is 40 percent. Northwest’s treasurer is trying to determine the corporation’s current weighted average cost of capital in o..
Staples Inc.’s stock has a 50% chance of producing a 25% return in a booming economy, a 25% chance of producing a 10% return if the economy is average, and a -28% return if it enters a recession. What is Staple’s expected rate of return?
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