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What are the main points and arguments of the authors

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Reference no: EM131594659

Question: Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The article must be related to international marketing.

In your critique, address the following questions:

- What are the main points and arguments of the author(s)?

- What is your opinion of the article?

- How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)

Reference no: EM131594659

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