What are main stages in conducting a market research project

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Question: 1. Why do charities and local authorities need to devote resources to marketing?

2. Explain why understanding what customers want is a valuable investment.

3. Outline sources of marketing information and illustrate each with an example.

4. Summarise an idea from the chapter that adds to your understanding of the integrating themes.

5. What are the main stages in conducting a market research project?

6. What are the advantages of market segmentation and what variables do marketers typically use to segment consumer markets?

Reference no: EM131496337

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