Was there a meal or type of food that you particularly liked

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Was there a meal or type of food that you particularly liked? Disliked? Which type of ethnic restaurant seemed most foreign to you? Why do you think that was?

ETHICS EXERCISE

These end-of-chapter marketing plan exercises are designed to help you use what you learned in the chapter to build a strategic marketing plan for a company of your choosing. Once you've completed the marketing plan exercise for each chapter in Part 1 of this textbook, you can complete the Part 1 Marketing Planning Worksheet on your companion Web site at www.cengage.com/ marketing/lamb. Now continue building your strategic marketing plan that you started in Chapter 2 by completing the following exercises:

Reference no: EM131242195

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