Understanding of key terms and concepts

Assignment Help Management Theories

Reference no: EM133501955

Question: The minimum you would need to do is to:

Demonstrate an acceptable level of understanding of key terms and concepts used in marketing
Provide a competent analysis of a given predictable business situation and present an appropriate response in the form of a simple marketing mix plan Of course, a strong answer will go well beyond the pass threshold, in particular using lots of theory to support case study.

YOUR CASE STUDY

The mini case study that you will illustrate is for an app.

You have developed an app that is a guide for purchasing a type of jewellery in Edinburgh, Scotland. Jewellery in Edinburgh is sold through markets and small stalls, so the app will help customers to locate the stores. You should choose a type of jewellery and therefore a type of customer.

Your task is to provide your detailed marketing mix plans for the app, justified through a clearly identified specific target market within the Edinburg marketplace. You should include a Gantt chart covering your marketing communications activities for six weeks prior to launch and four months post-launch

Reference no: EM133501955

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