Understand the public relations process

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a. Describe the importance of public relations
b. Understand the public relations process
c. Explain how public relations helps improve organizations and society
d. Understand professional ethics in public relations practice
e. Differentiate between open and closed systems
f. Describe public relations communications
g. Understand the use of communication technology
h. Understand the major media used for communicating with external public
i. Describe the basic guidelines for building good media relations and working with the press
j. Explain public relations problems
k. Understand the importance of evaluating a public relations program
l. Describe the goals of government public relations programs
m. Understand the barriers to effective public relations in government
n. Explain the major aspects of government-media relationships

Reference no: EM133767888

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