Under what conditions the project might be still

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Under what conditions the project might be still desirable

These different investment appraisal methods provide different types of information for investment decision makers.

Capital budgeting is only part of strategic investment process. Let's suppose that a project is not financially feasible (NPV is negative).

Question:

Under what conditions the project might be still desirable? Can you come with arguments to keep a project even if it show a negative NPV?

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