Reference no: EM13688899 , Length: 900 Words

Write your response in 800-1000 words.

-Identify a product that could be sold within either the Tourism or Hospitality industries 
-Identify five different ways that you could source information about this product. (Do not only focus on the internet). 
-Discuss why “complaints are a gift” 
-Explain how you should handle a customer complaint 
-What should the weight be displayed on a set of scales prior to weighing or measuring goods? 

-Describe the differences in each of the following customers buying needs and wants. 
a. A woman in her late 30s (middle income earner) who has indicated an interest in both fashion and fitness 
b. A male in his mid 20s who is looking to purchase a mid-priced jewellery item for his girlfriend