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This report will examine in detail and explain the current

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This report will examine in detail and explain the current strategy of a division of major Australian corporation (eg. Fosters, Telstra, BHP Billiton, Orica, NAB, Crown, Qantas, AWB, Australian Dairy Corporation, Woolworths, David Jones, Toll). This strategy will then be analysed to check what is working and what is not (PESTEL, 5 Forces, SWOT and other strategy tools).

A new niche opportunity will be identified for the organisation.

A strategy for capturing the revenue available in this new segment will be proposed.

Quality of the description and analysis of the current strategy

Clarity of description of the niche opportunity

Quality of strategy for approaching new segment.

The integration of ideas from journal articles

Clarity of conclusion

Use of Harvard Referencing.

Reference no: EM13347395

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