The three major approaches to modifying a product

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Reference no: EM131304059

1. What is a line extension, and how does it differ from a product modification?

2. Compare and contrast the three major approaches to modifying a product.

3. Identify and briefly explain the seven major phases of the new-product development process.

4. Do small companies that manufacture just a few products need to be concerned about developing and managing products? Why or why not?

Reference no: EM131304059

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