The organization use to measure performance

Assignment Help Management Theories

Reference no: EM13756848

Based on your assessment of Microsoft's marketing strategies, evaluate how Microsoft is performing each element of its marketing mix:
1. Product strategies
2. Pricing strategies
3. Distribution strategies
4. Promotion strategies
Review Figure 18.4 The Control Process in the textbook. For each marketing mix element above, evaluate each of the following four areas:

What do we want to achieve? Goal Setting
What should we do about it? Performance Measurement
What is happening? Performance Diagnosis
Why is it happening? Corrective Action

Is the organization on target to meet its sales goal?

What metrics could the organization use to measure performance?

What performance diagnostic tools could the organization use?

What corrective action do you suggest for the marketing mix element?

Based on your assessment of Microsoft, describe how it is equipped to meet the future challenges of marketing.

Paper requirements:
Length: five - six pages.
Research requirements: 10 research sources. Sources must be credible and from the last five years.
Your paper should use proper spelling, grammar, and APA formatting.

Reference no: EM13756848

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