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Procter and Gamble are the manufacturers of the brand Old Spice. The firm is considering expanding its product line to include an acne treatment product line targeted toward men. Before developing this line, the firm would like to conduct market research to determine the target market's perception of this new product line.
Using the consumer research process, design a market research study for this objective:
Submit your answers in a four- to five-page Microsoft Word document. Use APA guidelines for your submission.
How do you account for the reluctant of competitors to imitate the successful effort
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What effect would this have on the partnership?
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