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1. Creative strategy is part of ‘how do we get there?' Discuss, broadly, the difference between rational and emotional appeals.
2. Discuss the importance of involvement with particular reference to creative appeals.
advertising plan- projectobjective to design an advertising plan for an existing product or service.objective to
the owner of a small hardware store ndash the only one in a medium-sized town in the mountains ndash has just learned
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Explain Global Considerations Paper Based on your country risk analysis prepare a paper in which you explain how you would address Research and Development
What role does the brand currently play within the total company, and what role should it play? How can the company leverage the brand equity or increase the brand equity?
The focus on the second part of this project is to write a 3-page paper in APA format (include abstract) addressing the following topics below for the new technology or application selected in the previous written assignment. You should also inclu..
Identify the advantages and disadvantages of an integrated CRM solution vs. disparate systems as it may apply to your workplace/industry and that challenges brought by each.
What was the rationale for the pace of international expansion and for the particular sales offices (and web channels) that were opened
write a 700- to 1050-word paper in which you relate consumer behavior to marketing. in your paper address the
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