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1. Discuss the logic behind pre-, concurrent and post-testing within the marketing communications arena, using examples to illustrate.
2. Comment on the idea that the battle to view marketing communication as an investment not a cost has been won. Explain what you understand the terms ROCI and TEASE to mean.
Describe benefits of a network strategy which streamlines operational procedures. Explain effects of using various quality management techniques on productivity.
David Unkar holds a Dunkin' Donuts franchise. The terms of his franchise agreement require him to use only those ingredients furnished by Dunkin' Donuts. He is also required to buy its napkins, cups, and so on, witht the Dunkin' Donuts trademark on t..
You are working with your team leads to create the project schedule. You are very concerned about the intersections between the teams, so you all are starting with the major milestones and working backward from the new product launch.
Some people argue that organizations can develop their own corporate culture and that doing so will make differences in country cultures irrelevant to effectively managing human resources. Defend your opinion. Many people feel that there are simply t..
Various alternative work arrangements exist for use in businesses and other types of organizations; included among the options are compressed work weeks, flexible work schedules, telecommuting, and job sharing. How can employees benefit from alternat..
Markland Manufacturing intends to increase capacity by overcoming a bottleneck operation by adding new equipment. Two vendors have presented proposals. The fixed costs for proposal A are $50 000, and for proposal B, $70 000. What is the break-even po..
When searching for competitive advantage, which characteristic of a strength or weakness (value, rareness, limitability, and sustainability) is the most important in health care organizations?
Determine the probability of completing this project in time for the product launch in 48 weeks, showing all of your work. Prepare a PERT chart showing the network diagram with activity times and their expected durations.
Consider the following inventory management scenario: Our bottling plant uses approximately 1000 plastic bottlesper day (normally distributed), while daily usage has a standard deviation of 70. Order lead time is 2 days (constant). What is the averag..
In thinking about the different types of product defects discussed in your text, which types of defects might be involved in a lawsuit about separating tires? Analyze and evaluate the various issues presented while arguing and debating the connection..
Have you always wondered what it was like to be King (or Queen) for a day? Consider the role of each of the Stakeholders below, briefly describe:Their Role, Perceived Problems or Issues, What you would Increase, What you would Decrease.
Shareholder perspective is perhaps the most widely employed measure of competitive advantage for publicly traded firms. What are some of the disadvantages of using shareholder value as the sole point of view for defining competitive advantage?
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