Distinguish between marketing pr and corporate pr

Assignment Help Marketing Management

Reference no: EM131270974

1. Distinguish between marketing PR and corporate PR. Explain, using examples, why the techniques used at both levels might be similar if not the same.

2. Explain what the word propaganda means and why is it such a ‘dirty' word. Give your considered view on the opportunities and problems propaganda may provide for PR practitioners, illustrating with examples.

Reference no: EM131270974

Questions Cloud

Examine the types of decisions financial managers make : Examine the types of decisions financial managers make. How are these decisions related to the primary objective of financial manager? Analyze the various ethical issues a financial manager could potentially face.l

How much slack is currently available in non-critical path : Reconfigure the chart above into a critical path diagram for project scheduling similar to the diagram shown in this module's lecture. What is the duration of the project? How much slack is currently available in the non-critical path

Comment on the idea of direct marketing or sales promotion : Comment on the idea of direct marketing or sales promotion as an investment not a cost in relation to building brands.

Calculate the flow rate across the weir : A 2-m-wide rectangular weir (shown in the figure) is controlling the water flow in a 5-m-wide water channel. Calculate the flow rate across the weir.

Distinguish between marketing pr and corporate pr : Distinguish between marketing PR and corporate PR.- Explain, using examples, why the techniques used at both levels might be similar if not the same.

Identify the type of software or management tools : Conduct research using the Internet and identify the type of software or management tools that you would utilize to help with each of the major steps in developing the plan. Summarize the software/suite selected and identify its key capabilities, ..

Makes them a strong competitor against apple : For each of Apple’s major competitors (Amazon, Google, and Microsoft), describe one strength and one weakness relative to Apple. In other words, what is one strength that makes them a strong competitor against Apple, and one weakness that helps Apple..

Discuss the importance of establishing targets : The planning stage of a DSM involves consideration of ‘where do we want to go?' and targets. Discuss the importance of establishing targets early on in campaign planning and managing.

The difference between rational and emotional appeals : Creative strategy is part of ‘how do we get there?' Discuss, broadly, the difference between rational and emotional appeals.

User Account

All Pages