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(I)From the viewpoint of Qantas Airlines Limited (Qantas), use Porter's Five Forces framework to analyse the attractiveness (profitability) of the Australian airline industry.
(ii) Why was Jet Star created by Qantas? Did it serve the purpose?
(iii) Analyse the business level strategies in operation in this case. How long do you think these will last?
(iv)What are the key functional efficiencies that Jet Star appears to have achieved?
(v) Discuss major operational challenges that Jet Star is likely to face in the near future.
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