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A company has decided to fund a human factors department to support product development and conduct human factor research.
• Select a product for development. Identify 5 design, usability and/or research activities that should be initiated to support this project. Why did your select these 5?
• What are the major obstacles a corporate human factors group is likely to encounter?
You may wish to consider but are not limited to the following:
• Issues associated with the identification of user requirements. data gathering methodologies, task analysis and behavioral objectives• Theoretical and practical (rule of thumb) design approaches• Information processing• Cognition and physical abilities - limitations and bottlenecks• Impact of Signal Detection Theory and the work of Kahnetnan & Tversky on decision-making (e.g. error prediction)• Usability test plan development, criterion development and administration• Issues associated with the design of work stations• Information coding (visual & auditory)• Standards, codes and guidelines• Display & control layout and design• Visual perception• Human - computer interaction design• Anthropometry & motor skills (movement modeling)• Accommodating individual differences• Physical (e.g. illumination. climate. noise. motion) and social characteristics of the work environment• System control characteristics• Warnings and documentation• Safety - regulations• Selection • Alternative methods of motivating individual (and group) performance.• Specific topics addressed in the book (e.g. accidents, automation, stress).
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Discuss how the concepts of the updated product marketing mix (people, processes, programs and performance) may be used by a company manufacturing and marketing laptop computers. Illustrate your answer with examples.
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