Summarize the types of positioning strategies

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Reference no: EM131459030

Question: Summarize the types of positioning strategies, and explain the reasons for positioning and repositioning products. Positioning strategies include positioning a good or service according to attributes, price/quality, competitors, application, product user, and product class. Positioning helps distinguish a fi rm's products from those of competitors and provides a basis for marketing communications. Repositioning a product-changing the position it holds in consumers' minds-may be necessary to gain greater market share.

Reference no: EM131459030

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