Strategic International Business Management Assignment

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Reference no: EM132463131 , Length: word count:3000

Strategic International Business Management - University of Salford

Learning Outcomes:

Knowledge and Understanding.

LO1. To comprehensively evaluate theories of leadership / motivation / change management and their effective implementation in an international context.

LO2. To critically appreciate the management of diversity in a cross-cultural context.

Transferable/Key Skills and other Attributes.

a. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.

b. Use terminology associated with tshe subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding.

c. Develop and enhance individually and/or collaboratively effective written and/or oral communication skills for both specialist and non-specialist audiences.

Task details and instructions: Read the case study at the end of this assignment brief and then complete the following tasks:

Write a report explaining why Jan may be encountering the difficulties he is facing and to make recommendations as to how he should proceed, in order to implement this change successfully.

Your report should address the following:

Part 1. The people management issues that potentially underpin the difficulties Jan is facing - 900 words.

Part 2. The steps that Jan should take in the short and medium term, to get the launch of the new product back on track - 1200 words.

Part 3. The leadership style(s) that Jan should adopt in this process, including the reasons why- 600 words.

Part 4. Any decisions or support that might be needed at board level to help improve this situation- 300 words.

Your answer should be written as a report, with headings and sub-headings.

You should draw on and reference theories of leadership and change management.

Reference no: EM132463131

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