Small business growth plan assessment

Assignment Help Management Theories

Reference no: EM133973497 , Length: Word Count:2000

Small Business Administration

Assessment - Small Business Growth Plan

Task
Create an operational plan for either your current business or business idea or a Small-to-medium business that you are familiar with (e.g., one you work for or know the owner(s) personally). If you are using an external company, they must be based in Australia. If you cannot find a company to use as a case study, contact your workshop facilitator so that they can assign you one. The company you choose MUST be approved by Week 10. Enjoy trusted, budget-friendly assignment help from today onward!

Assessment Description
Students are given an opportunity to create an operational plan for either their own business/business idea or a Small-to-medium business that they are familiar with (e.g., one that they have either worked for or one where they know the owners personally).

Assessment Instructions
Using the chosen business, either your own or one where you have access to the owner(s), you must address the following in your business / operational plan:

Introduction
Overview of the company and the industry it services. Include the URL and company-specific contact details.
PESTLE analysis, including key trends affecting the industry.
The legal, regulatory and insurance considerations you must be aware of for the business (here in Australia, including the State / Territory).
Comprehensive Business Model Canvas.

Marketing
Discuss the current target market and/or market segmentation(s) the business caters to (including demographics and psychographics).
Identify direct and indirect competitors (relevant to the nature and location of the business).
Address the 7 Ps of marketing as part of your marketing plan for the business.
Identify at least three key strategies and tactics to use in marketing the business.
Briefly identify an Australian city or suburb to expand the business. Justify this using basic market research (based on your target market) to justify your expansion strategy.
Operations

Discuss your staffing requirements in detail, including those that are outsourced. Who do you need as part of your team? Identify the specific training the staff (if relevant) needed to be ‘future ready' (e.g., technology, soft skills, etc.)

Discuss the technology you can implement to automate the business to improve business performance and sustainability.

Discuss the various tools to monitor and evaluate business performance.
Include a supply chain flow chart of your operations.
Finances
Simple revenue and cost projections for the next three years.

You must use at least ten (10) sources of information. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your written analysis (not included in the word limit). Wikipedia and other ‘popular' sites are not to be used.

Reference no: EM133973497

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