Should airbnb communicate all safety and policy changes

Assignment Help Management Theories

Reference no: EM133536137

In preparing these documents, you may assume one of two roles: you may identify yourself as an Airbnb senior manager who has been asked to provide advice to Chip Conley, Strategic Advisor for Hospitality and Leadership, regarding the issues he and the company are facing. Or, you may identify yourself as an external management consultant who has been asked by the company to provide advice to Mr. Conley.

Either way, you must generate a strategy memo addressed to Chip Conley, that summarizes the details of the case, identifies critical issues, discusses their implications (what they mean and why they matter), offers specific recommendations for action (assigning ownership and sus-pense dates for each), and shows how to communicate the solution to all who are affected by the recommendations. You must also prepare a professional business letter for the signature of Mr. Brian Cheskey, Airbnb Chief Executive Officer. That document should be addressed to all Airbnb customers and prospective

QUESTIONS

1) If the press posed the following question to you as an Airbnb executive, how would you respond? "You claim that safety is your first priority, yet a teenager was sexually assaulted in one of your properties. How do you explain this?"

2.) Is it Airbnb's responsibility to protect its guests? Should the company implement an automaticity plan?

3.) Should Airbnb communicate all safety and policy changes to customers? How should it com-municate changes?

4) Is Airbnb being proactive enough in its safety efforts? Is the business growing too fast to properly protect guests?

5.) Although it would slow growth, is a more thorough vetting process for hosts and guests needed?

Reference no: EM133536137

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