Rim decision makers were hampered by bounded rationality

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Reference no: EM132219351

When RIM decided to incorporate personal apps into the BlackBerry, developers were required to use the company's Java-based operating system, which had been created in the 1990s. In addition, they were required to submit apps for prior approval. Several apps including Instagram and Tumblr-went elsewhere. Explain this problem as a problem in bounded rationality. Judging from what you know about RIM from the case, in what other ways would you say that RIM decision makers were hampered by bounded rationality?

Reference no: EM132219351

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